Fundraising's ethics gap and a new theory of fundraising ethics V1.1
Fundraising’s professional ethics consist of applied ethics – formulated in its various codes of practice. These tell fundraisers what they may or may not do. But there is very little in the way of normative ethics underpinning the codes of practice. Normative ethics would help fundraisers understand why they may or may not carry out certain practices.
Rogare: the fundraising think tank